Philip Morris Stock Highly Valued Following Smoke-Free Campaign

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Philip Morris International building in Lausanne with the company logo visible on the facade.
Image: SimonDes / Wikimedia Commons, CC BY-SA 4.0 (cropped)

Philip Morris (PM) stock appears to be highly valued following the smoke-free campaign that cost $16 billion. On the stock market, the company is benefiting in part from the growth of smoke-free products, despite ongoing ethical and scientific debates on the subject.

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